The first main argument that I pulled from the introduction was that we have to be masters at the basics and the rules of grammar in order to use our creativity effectively. If we fail at using proper grammar and syntax in our professional writing then the messages that we try to send are more likely to be misinterpreted or changed completely. Since persuasion is a key purpose of professional communication, businesses rely on and demand correct and clear writing. The example with the car rental company on page seventeen did a good job of demonstrating this. If the messages we send to consumers are filled with mistakes then the purpose of the message goes away completely, and the credibility of the company has been diminished.
The second major point that I found in the reading connects very well to the first. It highlights the contrast between the need for well written professional documents and our increasing reliance on technology. Although we often find ourselves using technology to write and edit for us, the ability to write correctly without technology is still necessary. The demand for these communication skills is growing in the workforce, while the emphasis on education in this subject has decreased. These skills will be required no matter what kind of job you may have as professional communication is constantly occurring.
