This chapter helped me to understand a brochure as another form of AIDA writing which uses many of the same techniques that we’ve read about and practiced so far. The brochure is set up in a way that allows for the reader to grow their interest and desire for the product or service as they read through each page. The front page is designed in a way that attracts the reader and grabs their attention among a sea of other brochures. The middle “inside” section is where the interest and desire for the product is built. Although this is the majority of the brochure’s “meat” the paragraphs in this section are still short and concise. The back page is the one promoting the action, offering any deals that may make the offer more appealing, or simply providing contact information for the customer.
I also learned about the importance of small details in a brochure. Creating a clean and effective brochure means using the specific and unique details of your product or service to your advantage when advertising it. Using a consistent color scheme that goes along with the product and gives the brochure a continuous flow will reflect care and thoughtfulness, having a positive effect on the customer. You can also pick and choose which rhetorical tools to use based on what kind of product you are selling. Whichever tool aids you in effectively showing and selling the feeling that your product gives, can be incorporated into the brochure to better influence your audience.
