Job Title: Handbook Marketer
Job Description: The Handbook Marketer will be responsible for representing and promoting the HUH Handbook to college representatives including but not limited to those at the University of New England. The employee in this position will oversee on campus resources available to students and monitor their use. This employee will also promote the helpful handbook idea to other colleges and universities as a valuable resource for incoming students. The Handbook Marketer will work collaboratively with the HUH team to evaluate and improve the product itself to assure its accessibility and utility for students over time.
Major Duties & Responsibilities:
- Become knowledgeable about the handbook in all aspects and be able to answer any questions about its function and value to students.
- Attend meetings and conferences promoting and discussing the handbook with college representatives and potential buyers.
- Become familiar with on campus resources at UNE as well as the frequency with which students use them.
- Converse with students at the university regarding the utility of the handbook and document any feedback they may have.
Minor Duties & Responsibilities:
- Seek out and foster potential opportunities for expansion and collaboration with other colleges and universities.
- Seek feedback from buyers and university representatives regarding the handbook and its functionality in the given setting. Report feedback to administration.
- Keep an organized record of student engagement with the handbook and on campus resources at the University of New England.
- Investigate competing products in the market and assess their strengths and weaknesses in comparison to the HUH product.
Qualifications: The Handbook Marketer must be at least 18 years of age or older and hold a high school diploma. The employee must have experience with marketing or persuasive communication to some degree and possess strong organizational skills. Qualifications also include proficient communication skills and the ability to work with a wide age range, encompassing both administration and students.
Key Competencies:
- Strong interpersonal and teamwork skills required.
- Must be proficient in EPortfolio, Microsoft Word, and Microsoft Excel.
- Experience with marketing is required.
- Experience in writing, communication, business, or education is preferred.
